The Toyota Strategy: An Executive Guide

Author(s): Masaaki Sato

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Six decades ago, Toyota was an embarrassment. Today, they are the auto- industry leader. "The Toyota Strategy" tells how they did it, and in such a way that allows readers to apply the lessons. Discover how Toyota is more than just a series of good business moves, but a culture first put into place by its founders and built on through the years. Not a corporate history, Sato uses Toyota's past to contextualize his discussion as he focuses on the company's unique business strategies. - Find out why an innovative vehicle like the hybrid Prius came from Toyota and not the more technologically - advanced Honda. - Learn how General Motors supplied invaluable business know-how to then-provincial Toyota in the early eighties. - Discover why Toyota thinks giving back to Japan and the world is a smart idea. - Learn how a national healthcare system is a good thing for business. This is the Toyota book for entrepreneurs and executives in all industries, not just manufacturing.

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Product Information

"Masaaki Sato's career as a business journalist enabled him to see firsthand much of the evolution..."-Maryanne Keller, leading auto industry analyst

General Fields

  • : 9781934287231
  • : Vertical Inc.
  • : Vertical Inc.
  • : 0.499
  • : November 2008
  • : 209mm X 139mm X 38mm
  • : United States
  • : books

Special Fields

  • : Masaaki Sato
  • : Hardback
  • : 658.4012
  • : 224
  • : Business strategy
  • : Illustrations